What is SEO and how does it work
What is SEO, and how does it work? If you’re not sure what that means, you’re not alone. You may have heard of it, but you might not know what it means or how it works (especially if you don’t work in the digital marketing industry). In this article, we break down what it means to be SEO-friendly and how search engine optimization works, along with its impact on your website and how to use it for your business's benefit. How Search Engines Work Search engines (or Web indexes) were created to make finding things online easier. So when you want to find something online, you type a query into a search engine like Google or Bing. The search engine uses complex algorithms to analyze your query against billions of pages on its index. The results are then organized by relevance so that high-quality pages rise to the top while spammy or irrelevant ones sink. When you click on one of these results—say an Amazon product page for a book you’re interested in buying—you get sent directly to tha